Case Studies: Power of Social Media

 Facebook, twitter, YouTube, Blogger, Wordpress, LinkedIn, Google+, etc all are social media networks and became the most effective tools for marketing, sales, image building and branding.

Over 2405518376(over 2 billion) internet users worldwide in the June 2012, 34.3% of the population worldwide: (Internet World, February 2012)   

^ Approx: over 01 billion users worldwide 

^ 5 billion search every month 

^ 200 million blogs have been indexed so far  

Facebook has 850 million monthly active users while 488 million use FB mobile. Around 1 million websites were integrated with facebook in 2012-13

If Facebook were a country it would be the world’s 3rd largest and 2x the size of the U.S. population  with 850 million monthly active users

1 million websites have integrated with  facebook

More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily

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Twitter 

More than 500 million users

More than175 million daily tweets

#Obama’sVictory  the most  retweeted tweeets

More  than 34% marketers generated sales leads on twitter

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YouTube: Over 490 million users with over 2 trillion views, Over 4 billion YouTube videos are viewed a day

The #2 largest search engines in the world is YouTube

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Blogs: over 90 million blogspot blogs, 70 million WordPress blogs worldwide, 39 million Tumblr blogs, total 160 million blogs worldwide

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Google+: over 90 million users in 2012, the 4th largest social network , 48% of Fortune 100 global companies on Google+

Search Engines: Google had over 86.77% search results than other search engines like Yahoo. MSN, etc

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Ford Explorer launches on Facebook more effective than a Super Bowl Ad

Coca-Cola is world’s No-1 beverage brand on the social media

80% of companies use social media for recruitment; 95% of these using LinkedIn

69% of parents are “friends” with their children on social media

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Lady Gaga,

Justin Bieber   and

 Britney Spears

They have more Twitter followers than the entire populations of North Korea, Australia, Chile…Israel, Sweden, Greece  
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